I help select images for the articles, and format them for digital publication. Sometimes this is as simple as choosing the right stock photography, but other times it requires compiling images into collages or graphics to help illustrate an article’s theme.

Subscribers can choose the frequency of their emails. I schedule 4 weekly email blasts in Mail Chimp using fresh content from the website. This requires keeping track of what’s new, and writing attention-grabbing copy blurbs to encourage click-through. Each email will have between 4 and 5 new pieces of content, plus a custom advertisement. Once a week, a long email goes out with 12 pieces of content.

For each article, I read through twice for copy edits. Then I select images that relate to the topic and help to illustrate the author’s message. I identify opportunities for affiliate links and input those, along with any related site content that should be included. I also check and add tags and double check the SEO and SEO snippets.